March 10, 2026

Your Product Titles Are Too Long (And It's Costing You Sales)

Here's a real product title from a Shopify store:

SAMSUNG Galaxy S24 Ultra SM-S928B 12/256GB Titanium Gray 6.8" 200MP Dual SIM Factory Unlocked

That's 91 characters. Google Shopping will chop it at 70. On a phone, customers see even less. The model number, the RAM spec, the screen size — all of it gets cut off or, worse, pushes the actual product name out of view.

A cleaner version:

Samsung Galaxy S24 Ultra 256GB Titanium Gray

45 characters. Fits everywhere. Says exactly what the product is. No wasted space on specs that belong in the description.

Most Shopify stores have this problem across hundreds or thousands of products. The titles were imported from suppliers, copied from manufacturers, or just never cleaned up. And the data on what that costs you is pretty clear.

The numbers

Google Shopping accepts titles up to 150 characters but only displays about 70. Everything after that gets cut. Google's own documentation recommends keeping titles at 70 characters or fewer.

Amazon went further. In January 2025, they dropped their title limit from 500 characters to 200 and started enforcing it — titles that don't comply get automatically adjusted after 14 days. Their recommendation? 80 characters or fewer for mobile display. And over 70% of Amazon traffic is mobile.

Shopify's SEO title field caps out at 70 characters. Google organic search results truncate around 50–60 characters on desktop (measured in pixels, roughly 525–535px). On phones, you might get two lines, but the safe zone is still under 60 characters.

There's a broader pattern here too. A 2025 study that analyzed around 30,000 keywords found that Google rewrites 76% of all title tags it encounters. But of the titles Google leaves untouched — the ones it considers good enough — 85% fall in the 30 to 60 character range.

Short titles aren't just a formatting preference. They're what the platforms are actively selecting for.

What fixing titles actually does to traffic

There are several well-documented case studies on this. They come from feed optimization companies, so take the exact numbers with the understanding that these represent strong results — but the direction is consistent across all of them.

A fashion brand ran an A/B test where they moved their brand name from the start of product titles to the end. Nothing else changed. The result: 12.5% higher click-through rate and 25% better return on ad spend. Moving the brand freed up the first dozen characters for keywords that matched what people were actually searching.

A larger study by the agency Searchmind showed that adding structured brand and product type information to titles led to a 38.8% CTR increase and a 95.7% jump in conversions. The conversion value went up 139%.

One outdoor gear retailer had products that were getting zero impressions in Google Shopping. After rewriting titles to include the keywords customers were using — instead of manufacturer jargon — some of those products went from nothing to 50+ clicks per day.

Another data point: 81% of top-performing Google Shopping advertisers use different titles in their product feeds than on their website. They've figured out that what looks good on a product page isn't the same as what performs in search.

Five title mistakes you probably have right now

After looking at thousands of Shopify product feeds, the same problems come up over and over.

1. Spec dumping

Cramming every technical detail into the title. Model numbers, dimensions, compatibility lists, material codes. That information matters — but it belongs in product attributes and descriptions, not the title. Only about 25% of Google Shopping titles use the full display space effectively. The rest are wasting characters on specs nobody searches for.

2. Keyword stuffing

Repeating the same word multiple times hoping it helps rankings. It doesn't. Amazon now explicitly limits any word to two appearances in a title (and counts plurals as repetitions — "pan" and "pans" are the same word to their system). Google can penalize or suppress listings with stuffed titles entirely.

3. Wrong word order

Most shoppers scan the first four to six words of a title before deciding to click. If your title starts with the brand name and the shopper doesn't know or care about the brand, you've wasted those words. For established brands, leading with the brand makes sense. For everything else, lead with what the product is.

4. ALL CAPS and special characters

Using caps, exclamation marks, or symbols to grab attention. Both Google and Amazon have editorial rules against this. Amazon's 2025 policy specifically bans characters like !, $, ?, _, {, } and ^ unless they're part of the actual brand name. Titles with "gimmicky" formatting get flagged or rewritten.

5. Supplier copy-paste titles

The biggest one. Importing products from a supplier or manufacturer and never touching the titles. These titles are written for wholesale catalogs, not for consumers searching on Google. They're full of internal codes and formatted for databases, not for people.

What a good title looks like

A well-structured product title follows a simple pattern: Brand + Product Type + Key Differentiator + Variant. Keep it under 70 characters so it displays fully on every platform.

Notice the pattern: drop the all-caps, remove redundant specs, put the most searchable terms first, and cut anything that doesn't help a shopper understand what they're looking at in two seconds.

The manual fix vs. the realistic fix

If your store has 30 products, open each one and rewrite the title. It'll take an afternoon and you'll see results within a few weeks as Google re-indexes the pages.

But catalogs grow. At about 3 minutes per product — open, rewrite, save — the math gets ugly fast:

At 300 products or more, doing it by hand isn't realistic. You'll start strong, get through maybe 40 titles, and then other priorities take over. The rest of your catalog stays broken.

That's why we built AiFixer. It's a Shopify app that rewrites your product titles in bulk. You select the products (or an entire collection), hit one button, and the AI analyzes each product's data to generate a clean, keyword-focused title. You review the results before anything goes live.

It handles exactly the problems listed above — stripping out spec clutter, fixing capitalization, restructuring word order, and getting titles under the 70-character threshold where they'll display fully on Google Shopping, Amazon, and mobile search.

Install AiFixer from the Shopify App Store and run it on a test collection first. You'll see the before/after for every title before you publish anything.

The short version

Google shows 70 characters. Amazon recommends 80. Shopify's SEO field is 70. Google leaves short titles alone and rewrites long ones. Case studies consistently show double-digit CTR improvements from title cleanup. Most stores have hundreds of titles that were never optimized.

Clean titles mean more visibility, more clicks, and more sales. The fix is either an afternoon of manual work for small catalogs, or a few minutes with a tool like AiFixer for everything else.